Different River

”You can never step in the same river twice.” –Heraclitus

A reader wrote to me today asking me to post this:

In honor of National Hunger Awareness Day, the Dannon Company has joined with America’s Second Harvest to help feed America’s children, by launching a special new area on their Web site. The page features a graphical “giving” button and every time this button is clicked, it will trigger a $1 donation — or the equivalent of 15 meals — to America’s Second Harvest up to a total of $75,000. Once the donation button is clicked, each user will also have the opportunity to let a friend know about it via a special Dannon/America’s Second Harvest e-card. When this e-card is sent, the original $1 donation will be doubled!

http://www.dannon.com/dn/dnstore/cgi-bin/ProdSubEV_Cat_240865_SubCat_241488_NavRoot_200_NavID_486924.htm
…
America’s Second Harvest is the nation’s largest domestic hunger-relief organization. Its network of more than 200 food banks supports local charitable agencies and operates food programs, including:

• Food Pantries
• Soup Kitchens
• Women’s Shelters
• Community Kitchens

These local organizations provide emergency food assistance to 23 million hungry Americans, including more than nine million children each year.

Now keep in mind that by clicking on the above, you are not donating $1 yourself — you are telling Dannon to donate $1. It is one of my basic principles that being charitable with other people’s money doesn’t count as being charitable — but there is nothing wrong with encouraging someone else to be charitable, so go ahead and click. I did. Oddly, I didn’t see a link on that page to donate your own money, but I’m sure you all know worthy causes you can donate to. If not, you might consider this one, which I mentioned on Memorial Day.

(I also have another cause in the pipeline for a future post.)